We will go through various exercises that help us see in what ways your website user’s experience is enhanced and where you are lacking. These exercises include developing personas (personality profiles), evaluating your landing page through the persona’s eyes, and creating ad text that appeals to your personas. Doing these exercises are meant to help your website increase the amount of leads it generates with your current level of traffic.
Speaker(s): Alex Knowlton with Sebo Marketing
Fee: No Cost