Market Campus Digital Marketing - CEBC 0000 003 - Corporate Partnership Center - Room 333

The Digital Marketing Hack Series: Using Content and Social Media to Drive Qualified Customers to Your Website. Just about everything we do online is centered around content. It's the reason we are constantly checking social media and our favorite publications. We expect fresh (and quality) content everywhere we go. If a website doesn't have it, we go somewhere else. This trend has created a "self-educating" era. In a world where information is instant, consumers don't want to call to pricing or fill out a form to see a demo of your product. In this two-hour workshop, you will learn how you can create content that attracts qualified buyers and does the selling for you without having to spend much money. You'll also learn how to use social media networks organically to find new potential customers who are already interested in what your product/service offers. Below are some items you can expect to learn during the workshop: • How to use Twitter & Facebook to find customers who are ready to buy without having to spend money on ads. • Effective tools to help put your social media growth on auto-pilot. • The recipe for creating content that customers care about. • Tools and resources you can use to assist in your content ideation/creation. • Creating evergreen content that ranks well in search and converts readers to buyers. • Hacking online communities like Quora to find new customers. Time: 7:30 am - 10:00 am Check-in and food: 7:30 am Workshop: 8:00 am Close: 10:00 am

Speaker(s): Brandon Hassler/Bryce Hansen/Peter Callister

Register: https://spedregistration.com/events/digital-marketing-hack-series-using-content-and-social-media-drive-qualified-customers-your Information: 801-957-5441

Fee: $ 30.00

Cost: $30.00 ($21 if you are an SBDC client; sign up here if you are not already. It’s FREE!)