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Customers Forever: Keep More Customers. Make more Money-002-Corporate Partnership Center - Room 101

Wed 8:30 AM to 11:00 AM

This event has been canceled

Topic: Customer Relations

CUSTOMERS FOREVER | Keep More Customers. Make More Money. Customer needs exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface. Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly. This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm. You will learn: 1. Three levels of customer satisfaction and triggers for the same 2. How to design your product / service to meet each of these 3. How to set your product / service apart from the competition. NOTE: The session involves hands on exercises with a real case scenario. Be prepared to interact and role play! What people are saying about Rai and the event: "Concepts were explained well and in different forms: spoken, drawn, written, printed." "[Rai] highlighted important lessons to remember on developing marketing products and maintaining customers loyalty." "Easy to follow and understand." "Lots of application to my own business." "Even though I'm a service business, I was able to relate the product examples to my own business." "My favorite workshop thus far!"

Speaker(s): Bryce Hansen/Rai Chowdhary

Co-Sponsor(s): The KPI System

Information: 801-957-5441 Register:

Fee: $ 10.00

$10.00 - $29.91

Phone: (801) 957-5441


Salt Lake SBDC
Salt Lake Community College
Building 5, Room 101
9750 South 300 West Sandy, Utah 84070