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How to Build a Gameplan to Increase Cashflow

Thu 6:00 PM to 8:00 AM
Topic: Marketing and Sales

How to Build a Promotional Gameplan to increase cashflow profitably and predictably "Until I sat down and planned out when and what I was going to promote, cashflow to my business was almost as predictable as the weather. In other words, it wasn't. Your promotional calendar is your week by week playbook for communicating to your customers the right offers at the right time to the right segment of customers. Without it, you're cashflow will be chaos as best. Your promotional calendar is your roadmap for customer communication and a great way to help you structure your workflow in the office. This training will cover the importance of a promotional plan, an overview of promotions, as well as how to create, track, and improve on your own promotional gameplan. What you'll Learn: • Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media • Develop a sense of how your money will flow into your business over time by using your promotional calendar to make realistic predictions about how much revenue your business will see week to week Workshop Resources: • Promotion Tracking Template (GSheet) • Sample Marketing Asset List

Fee: No Cost

Phone: (801) 863-8230


Orem/Provo SBDC
Utah Valley University
815 West 1250 South Orem, Utah 84058