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Build Your Brand: Branding Series

Jan
6
2022
Thu 7:00 PM to 8:30 PM
8 sessions ending Thu, Feb 24
Online
Facilitated by Blanding SBDC
Topic: Marketing and Sales

Are you working to build your business brand but struggling with being consistent, focusing on what’s important, and reaching your target customer? This branding series will take you through the complete process of crafting a brand that helps you: - Stand out from your competition - Become memorable so that your customers will refer others to you - Reach the people target customer - Sell without feeling sales-y - Work with clients who appreciate you, and - Increase the money flow in your business The series includes eight Zoom classes, held on Thursdays from 7 PM – 8:30, starting January 6th. This SBDC version of the live courses will cost $149 for active SBDC clients. (a $795 retail value when purchased through the instructor) Custom Fit Funding is available for those who qualify. For more information, contact Meghan McFall at meghan.mcfall@usu.edu. January 6 - Class 1: Establish Your Brand Foundation. Discover your personal Core Values and learn how they appear in your business choices. Write your Business Mission Statement as we learn about and discuss the Seven Branding Principles. January 13 - Class 2: Attract Your Preferred Client. Develop your Preferred Client Profile based on your Brand Story and the benefits of your products/services. Learn how to attract those you're meant to serve to your business and repel those you won't work well with. January 20 - Class 3: Position Yourself in Your Market. Review 5 of your competitors' websites to determine how to build your business differently. Develop your upgraded elevator pitch to set yourself apart from your competitors. January 27 - Class 4: Embrace Your Brand Promise. Share your memorized elevator pitch with the class! Create your brand promise that you'll build your business on. Consider business systems to build your brand and keep your brand promise. February 3 - Class 5: Build Your Brand Actions. Learn how to measure the effectiveness of your brand systems and maintain them over time. Walk through your customer's journey in your brand (your sales funnel) as you develop your brand personality. February 10 - Class 6: Craft Your Brand Identity. Consider color, shape, and font theory to begin the process of crafting the look of your brand. Graphic Designer Sandra Winward will be in class to answer questions about developing a logo based on your brand. February 17 - Class 7: Your Brand on Social Media. Learn how to grow your business on social media! Kelly Kaye Walker, social media guru, will teach how to effectively present your brand and use social media to connect with your preferred clients and guide them through your sales funnel. February 24 - Class 8: Present Your Brand! Prepare a short presentation on what you've developed in your brand throughout the course. Share with the class how your brand mission, brand systems, and brand appearance will build your business in new and amazing ways!

Speaker(s): Jennifer Seely Kelly Walker

Co-Sponsor(s): Navajo Tourism

Payment is collected at: https://www.eventbrite.com/e/203386052157 Of email USU Blanding SBDC to receive and PayPal Link. Once Payment is collected you will receive Zoom links and passwords.


Fee: $ 149.00

https://www.eventbrite.com/e/203386052157

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